Luce Dipinta continue to provide help and advice for your projects
Projection Mapping
“Ringraziamo Luce Dipinta Multivisioni e Alex Rowbotham per averci regalato emozioni indimenticabili con lo spettacolo di video mapping. Ci avete illuminato gli occhi e riempito il cuore di magia!”
Mercatini Di Natale Rango
Our Story
With a growing membership, Luce Dipinta has project-managed and produced complete shows and events for cultural groups, public organisations, and individual artists. The team has also provided consultation, technical guidance, creative expertise, and collaborative production support, helping clients and artists bring their ideas to life.
For each final presentation, Luce Dipinta used the flexible, high-end systems Dataton WATCHOUT and StumpflAV Wings Platinum—professional software platforms designed for high-impact, multi-display productions, immersive presentations, and live performances. Digital projectors varied in size and brightness depending on each project, ranging from 2,200 to over 24,000 ANSI lumens.
Members of the organisation created seamless panoramic shows, transforming ideas into large-scale visual experiences using single or multiple displays, sometimes spread across different rooms. Their productions integrated text, graphics, photography, animation, audio, video, live-camera feeds, surround sound, and even live performers, offering audiences fully immersive environments.
An archive of completed shows is still available for use at events. Organisations can access these productions for a minimum fee, which covers authors’ rights and the installation and staging costs required to present each show.
Projections & Video Mapping
Imagination without limits
Christmas and New Year
Do you know the perfect place to create a video mapping project to welcome in the new year? Perhaps you’d like to commission a projection artist for a Christmas market and/or New Year event or party!
Public Screening
With our partners we can also provide services for any public sports event, whether local, regional or national.
Using a large scale LED screen set up for large audiences to view competitions like the EUFA EUROPEAN CHAMPIONSHIPS.
Wedding Celebration
If you are planning a big event in a special place maybe you shold also consider using your location for some video mapping. Have your story, photos and video projected during the evening after you’ve tied the knot.
LUCE DIPINTA RECOMMENDS
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Water Light Festival
Luce Dipinta was invited to participate in the Water Light Festival in its second and third editions in 2018 and 2019 in Bressanone, South Tyrol, Italy (Brixen, Südtirol).
Fourteen (2018) and twenty-four (2019) artists from all over the world reinterpreted the cultural treasures and water sites of Brixen through 27 light art installations. Water as Life and Light as Art. Lighting installations and performances at the city’s water sources draw attention to the precious resource of water and open up new perspectives. Water worlds and light art – a luminous connection that invites you to marvel, dream, participate and reflect.
Two shows: RESOLUTION and REVOLUTION by Luce Dipinta member Alex Rowbotham, were presented four times per hour from 9pm until midnight for seventeen nights.
“Thank you so much for such a successful projection and collaboration… the visitors were delighted with the show, which was highly praised for it’s harmonious concept”
The Medium Is The Message
“The medium is the message,” a phrase coined by media theorist Marshall McLuhan, suggests that the form of a medium becomes part of the message itself. The medium shapes how the message is understood, creating a powerful, symbiotic relationship between content and its delivery.
In the context of multivision and performance, this idea is particularly relevant. Yet we believe the reverse is equally true: without a strong message, there is no meaningful medium. Even the most advanced multivision techniques cannot succeed if the message is weak or poorly communicated.
Multivision bridges the space between modern digital media and traditional methods of knowledge sharing. It is more than simply educating or entertaining an audience. When used effectively, it balances these elements so seamlessly that the mechanics disappear, leaving viewers fully immersed in the experience. True success is achieved when the audience is emotionally engaged, inspired to think, analyse, and perhaps take action long after the presentation ends.
Owning the latest software and hardware does not guarantee a compelling multivision production. Only strong ideas, thoughtful design, and genuine expertise can create the dynamic relationship between medium and message that McLuhan described. This is what transforms a presentation into an impactful, memorable experience.